Research
Understanding the problem space
What is Asthma?
The first order of business was to hit the books (or more accurately, the web)! I had slim to none background knowledge and needed to have a decent foundation so that I could ask intelligent questions during my interviews.
Scoping out the competition
Once I had a solid understanding, I analyzed the most popular (based on rating and # of downloads) mobile app solutions out there for Asthma management. It helps to know what is already out there, so that I don't repeat the same pattern mistakes and to get an idea of what is already working.
Below is a snippet of the competitive analysis - view the whole thing
here.
The competitive analysis compares direct competitors based on several factors
Provisional Personas
Based on the secondary research, I determined who the potential users might be: including children with asthma, the parent of a child with asthma, and an adult with asthma. Having an idea of my users helped me focus my user interviews.
Provisional personas of potential users
Interviews
Due to time and resource constraints, I primarily focused on adults with asthma. I interviewed 4 adults who had either had asthma in the past, or currently have it. Participants were asked about their experiences regarding Asthma and how they best manage it. All participants mentioned aspects of being afraid when having an Asthma attack and disappointment at missing out or having to cut short activities.
Key Insights
- Smoking had a significant impact on how well they managed their Asthma.
- Using an Inhaler, taking deep breaths, and avoiding known triggers were behaviors used to mitigate or prevent Asthma attacks.
- Interviewees expressed that they want to go about their typical lives and not have Asthma hold them back, but sometimes they need to cut short activities due to it (e.g. Exercise, Family outings)
- Most interviewees expressed concern or guilt about troubling others (such as Parents) with having to go to the hospital for Asthma.
- Fear and disappointment were commonly mentioned as the effects of having an Asthma episode.
Empathy Map
I created an Empathy Map based on the notes and major points made by the user interviews. Common themes or comments were then added to each section of the empathy map to get a perspective on what people with Asthma experience.
View Empathy Map.
Gains / Opportunities:
Have their inhaler nearby, in case they have an episode.
To lead a healthy lifestyle through daily exercise and no smoking.
Clear instructions on when to use medications.
Obstacles / Challenges:
Making sure they're prepared if an asthma attack happens.
Staying healthy so that their asthma doesn't get worse.
Know / understand when they should take their inhaler.
Personas
Based on the secondary research and user interviews, I created personas to reference as I developed design solutions.
The user persona outlines the motivations, goals, and needs of the target user